Future of Outdoor Digital Signage For Your Business
Today, the future of every business completely depends on the adoption of new opportunities in the field of marketing. Therefore, among various media promotions, outdoor advertisement is considered as the most suitable for expressing interesting possibilities of the future. These days, digitalisation is growing leaps and bounds. But, before studying the future of digital signage let’s divide media history into three epochs: - the pre-digital, post-digital and the chaotic gap between them called digital modernity is found. The world in the pre-digital era was simple. Communication channels were analogue and unrelated. Nobody confused television advertising with radio or print. There were clear logistic chains from agencies to publishers and brands. Everyone clearly knows their place and role. Contradictions of the Digital Age In the digital era, we armed ourselves with methodologies from the past and occupied similar positions. We after looking at television and pr...